​Digital Strategy That Scales

​​​We discover, design and validate digital strategy that leverages modern tech, and positions yourself to take advtange of your industries future innovations.

how it works



First we ​learn who your ideal client is​, then ​the best way to introduce them your business in the places they spend the most time



​Next, we integrate your current systems with lightweight and leading edge tools to track and deliver the perfect conversation



​We automatically engage ​and optimize conversations across multiple platforms, generating quality leads and appointments

we develop strategies that sustain growth

Find out how we help established mid-sized businesses, ​create and scale their online lead generation by ​starting the perfect conversation

what some of our friends say

Paul O'Donohue
CEO - SalesStar
"Having The Growth Shop on the team is like having an outsourced "Head of Strategy" with a huge amount of Global Experience."

Fleur Heazlewood
CEO - Blueberry Institute
One call with Ben changed our approach to our scale-up plan. It saved us tens of thousands of dollars and enabled us to get some low risk pilots in to the market quicker than a full launch.
Thomas Dietz
"It’s our 3rd year working with Ben now, and we've taken the business from 1 to 50 staff, and, 8 Figure recurring revenues, with a clear strategy to scale."

Sit Back & Think

Strategic thinking about our clients business and how they can achieve their goals is the highest value we can bring. A clear strategy executed well will always beat fancy creative or complicated tech.

Do No Harm

We work with companies providing a service that helps people, communities or the planet. We do not use our ability to influence to promote products of services we consider do not fit our values.

ROI Always

We believe the purpose of marketing is to generate leads or make sales. If we can't see a path to a profitable ROI for our clients, we don't take on the project.

Simplicity Is Genius

We believe the definition of genius is taking the complex and making it simple. Brevity is the sister of genius, we avoid tech speak, jargon and acronyms and communicate in clear language.

our core values

One Source of Truth

Data is at the start, middle and end of all we do. The only source of truth we rely on is the market. It speaks to us through data. "What we can measure, We can manage".

meet the team

Ben Ridler
Head of Strategy
Chris Ross
Head of Automation
Noah Te Ao
Lead Developer